“ Ultimately this will be a company that can achieve somewhere between $5 and $7 billion a year in revenue and likely returning a lot of cash to shareholders.” “I feel confident that FND can continue to grow while opening up boxes and achieving its goal of 400 warehouses nationwide,” he wrote. “We enter 2019 in a strong position and remain committed to and building on the same strategies and investments in our business that have made us successful for almost two decades.”įloor & Decor’s ambitions are aggressive, but achievable, believes Donovan Royal, contributor to Seeking Alpha. “We remain highly confident in the long-term momentum that is building at Floor & Decor,” CEO Tom Taylor said in a statement. Floor & Decor would have ended 2018 with double-digit same-store-sales growth, continuing a 10-year winning streak of double-digit CSS growth, but for the impact of Hurricane Harvey on its Houston market. As a result, it does more business than Lumber Liquidators, $1.7 billion in FY 2018, with about one-fourth the total number of stores.Īnd while Lumber Liquidators expects to generate mid-to-upper single digit growth and mid-single digit comp store sales growth in FY 2018, Floor & Decor killed it with 23.5% net sales increase and 9.2% comp sales growth over 2017. Its stores are beautiful and shopping there feels more luxurious. Like Lumber Liquidators, it sells only hard floor coverings, as well as hard surfaces for kitchen and bath, so it is focused on what’s hot in flooring today, not dragged down by carpet like so many other independents.īut unlike Lumber Liquidators with its heavy discount/promotional positioning, Floor & Decor aims for a more discerning buyer. It bumped Lumber Liquidators with $1 billion in 2017 sales and nearly 400 locations out of its first-class ranking in 2016.įloor & Decor is the category killer in specialty floor retail. Sitting on the top of that heap is Floor & Decor with 100 stores. In 2017 Floor Covering Weekly’s top 50 flooring specialty retailers held some 12% of the total product market. Complicating matters further in the independent’s space has been the rise of aggressive specialty flooring retailers that leverage expertise in the flooring category against the big boxes’ more generalized home improvement positioning.
0 Comments
Leave a Reply. |